With the company launch under their belts and additional time to reflect on a brand that stood for their core beliefs, our founders evolved the brand to RedRover – Breakthrough Marketing & Communications. You may recall that the objective of the game RedRover was to break through the arms of the other team. Turner-Wilson and Lunn are certainly known for more than their share of disruptive, breakthrough marketing strategies. Plus, they are both big dog lovers and invest their charitable dollars supporting animal welfare causes.