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Our Unleashed Culture = Vision + Values + Behaviors

We have a big bold PACK VISION that we’re on the road to achieving at RedRover – to become the most sought-after agency for growing middle-market B2B companies in the country. And we are disrupting our industry along the way with our results guarantee.

To achieve this vision, we must fulfill our purpose which is to crash the ceilings that limit our clients’ growth potential. And that’s no easy feat. To break growth records for our clients, we must be courageous, agents of change with an incurable need for results. We must be self-disciplined and accountable and put the team win over the self-win. And those are our PACK VALUES which are backed up by 25 PACK DNA BEHAVIORS that give our pack members a clear roadmap for how to have a long, successful career at RedRover. These are behaviors we train on in every weekly staff meeting.

The path to our vision is comprised of organic and acquisition-based growth. Our organic growth strategy will take us into 7 expansion markets beyond our Memphis headquarters in just the next few years. Our agency acquisition strategy will allow us to significantly grow our bench strength in key marketing specialties while also growing our geographic footprint. We strive to do nothing short of making a lasting impact inside of every client organization we partner with. Our goal is to significantly change the growth trajectory of every client — one at a time. And as such, this is a high-performance team. Our UNLEASHED CULTURE isn’t laid back. It’s hard charging. We are fighting to win for our clients and each other.

Commitment to Diversity, Equity & Inclusion

RedRover is passionate about crashing the ceilings that would otherwise limit us. That mission wouldn’t be possible without a foundational commitment to diversity, equity, and inclusion. We strive to build a culture across our agency, clients, and markets that welcomes and celebrates diversity of race, ethnicity, religion, age, sexual orientation, gender identity, ability, and culture.

We will make diversity, equity, and inclusion central to our agency’s decisions and leadership through continuous learning and intentional action.


We will create and maintain a culture that embraces the opportunity to engage in candid dialogue about diversity and inclusion.


We will increase the diversity of our Pack to ensure our agency accurately reflects the world around us.


We will deliberately elevate diverse, inclusive freelancers and vendors.


We will invest in the entrepreneurial longevity of diverse business owners across the markets in which we serve.


We will make diversity, equity, and inclusion foundational to our marketing research, strategies, and execution.


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