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3rd Best Seller

RedRover’s CEO, Lori Turner-Wilson, launches another best-selling book – The B2B Marketing Revolution™: A Battle Plan for Guaranteed Outcomes.

Speaking Circuit

RedRover VP Strategy, Jee Vahn Knight, hits the Vistage speaking circuit – delivering ½ day workshops to groups of CEOs all across the country.

New Company HQ

RedRover moves into newly renovated high-tech headquarters and publicly announces national expansion plans.

40 Under 40

Julianne Watt, VP of Operations, was selected for Memphis Business Journal's 40 Under 40 for 2021. One of her 40 Under 40 nominators wrote, "Juli is an exceptional young professional whose life experiences hace shaped her resiliency, courage and dedication to lifting up others and creating impact through her talents an actions."  

National Sponsor

RedRover became a national sponsor for the series of conferences that the Vistage CEO community holds across the country called Vistage Summits – a sponsorship that we still maintain to this day.

Executive Committee

RedRover leaders Juli Watt and Jee Vahn Knight are elevated to VPs of Ops and Strategy respectively – forming RedRover’s new Executive Committee which is in addition to their Leadership Team duties.


Co-founder, Julie Lunn, retires and continues executing breakthrough marketing strategies by redirecting her many talents and energy toward supporting the marketing efforts of the nonprofits she’s passionate about.

Best in Show

RedRover has won countless Addy, Summit International, International Communicator, Davey and Telly Awards through the years, but none has meant more than the American Advertising Federation Best in Show award for the firm’s COVID video campaign for Shelby County.

Milestone Anniversary

RedRover celebrates its big 15-year anniversary with much fanfare!

Leadership Expands

RedRover makes another critical hire to continue building out its leadership team when Jee Vahn Knight joins the pack as RedRover’s Director of Growth.

DEI Commitment

RedRover launches a formal Diversity, Equity and Inclusion commitment including forming a DEI Steering Committee.

Acquisition Strategy

Founder Lori Turner-Wilson earns the designation of Certified M&A Advisor from the Association of M&A Advisors in preparation to execute a long-range agency acquisition strategy for RedRover.

Best Places to Work

RedRover was honored by the Memphis Business Journal as one of the Best Places to Work in the Memphis area.

I Shih-Tzu Not!

RedRover launches its controversial “Results Guaranteed.I Shih-Tzu Not.” campaign. The firm realized the most significant growth in its history confirming that the firm’s value proposition is resonating with the market.

Critical Promotion

RedRover promotes Juli Watt to Director of Research and Strategy for the firm, earning her a seat on the Leadership Team which is beginning to take shape in preparation for expansion.

Tapped by Mayor

Turner-Wilson is tapped to join Shelby County Mayor Lee Harris’s transition team.

Charitable Launch

The Pack launches Project Underdog – a charitable initiative where the entire pack donates time for one full day to support the marketing and fundraising needs of area rescues.

Smart Cookie

A former scout, Founder Turner-Wilson was recognized by Girl Scouts Heart of the South with the One Smart Cookie Award which celebrates women who make it happen. She attributes much of her success to the leadership lessons taught in those early Scout days, which is why she was asked to deliver an inspirational keynote at the Girl Scouts National Conference.

Guarantee Launch

While the firm was always highly metric driven, in 2018, RedRover launched a gutsy results guarantee – essentially unheard of among full-service marketing firms to this day. In fact, RedRover remains one of only two full-service, private B2B marketing firms in the U.S. offering a true ROI guarantee. For perspective, there are 14,000 marketing firms in the U.S.

Peer Recognition

Founder, Lori Turner-Wilson, is recognized by her peers in the Vistage CEO network as the recipient of the annual Vistage CEO Impact Award for her contributions to other Vistage peers and her work to leverage the principles taught in Vistage to grow RedRover. She attributes much of RedRover’s readiness to scale to the lessons learned in this Vistage CEO peer group. Her fellow CEOs will forever be part of the RedRover story.

Getting Traction

Leadership aligns the firm’s operating model around the powerful “EOS (entrepreneurial operating system” (AKA Traction) as a method for ensuring long-term sustainable growth.

2nd Best Seller

Lori Turner-Wilson released the book – W.O.O.F.: Why Ordinary Organizations Fail – a collection of lessons and advice from Lori’s career in marketing – originally published in the award-winning syndicated, weekly column “Guerrilla Sales & Marketing.” This book made it to Amazon’s top 10 best-selling sales books and won accolades including an International Communicator Award.

Critical Hire

RedRover makes a critical hire – Juli Watt – who eventually rises through the organization to join the firm’s Executive Team.

AMA Founder

Our Founder, Lori Turner-Wilson, answers the call to serve as Founding President of the Memphis Chapter of the American Marketing Association growing the organization to 100+ members in its inaugural year before handing it off to the next in line for leadership.

Strategy Differentiator

The RedRover brand logo was modernized and tagline adjusted to reflect RedRover’s deep strategic chops.

Top Companies

RedRover was recognized by the Greater Memphis Chamber as one of the “Top 10 Companies to Watch” – an honor that further fueled the firm’s aspirations for growth.

Executive of the Year

Our founder, Lori Turner-Wilson, was recognized by the Memphis Business Journal as an Executive of the Year honoree.

Outpaces Goals

The Memphis pack outgrew its new digs on South Front Street far more quickly than planned and moved to the historic Falls Building on North Front – still in downtown Memphis. The Falls Building was built in 1911 and put on the National Register of Historic Places in 1982.

TV Feature

RedRover and founder, Lori Turner-Wilson, were featured in an episode of Start-Up TV.

Graduated Early

RedRover met its five-year incubator growth goals within just two-and-a-half years, graduated early from the EmergeMemphis program and moved into the historic D. Canale building on South Front Street in downtown Memphis.

Doubled Footprint

Growing rapidly and beating projections, RedRover doubled its footprint in the EmergeMemphis incubator.

1st Best Seller

Founder Lori Turner-Wilson was honored to be selected as one of the contributing ghostwriters to the Amazon best seller – The Complete Idiot’s Guide to Guerrilla Marketing. It’s where she got her first taste at writing long-form book content, which she loved.

High-Growth Incubator

RedRover Memphis was invited to join the Emerge-Memphis high-growth business incubator which meant a move to downtown Memphis into the historic South Main Arts District to join many other high-growth companies in this collaborative co-working space. As an incubator company, aggressive growth goals were set for achievement within five years and a countdown clock was placed in the building’s lobby counting down the seconds to the five-year mark.

Nashville Office

Founder, Julie Lunn, moved to Nashville, TN and opened RedRover’s second office there. RedRover split into two organizations at that time with the founder’s sharing the brand identity. Julie would lead RedRover Nashville and Lori, RedRover Memphis – with growth on her mind.

Sales Differentiator

RedRover’s tagline evolved to “Sales & Marketing” to align with its increased focus on sales and marketing alignment as well as sales coaching and enablement.

Birth of the Brand

With the company launch under their belts and additional time to reflect on a brand that stood for their core beliefs, our founders evolved the brand to RedRover – Breakthrough Marketing & Communications. You may recall that the objective of the game RedRover was to break through the arms of the other team. Turner-Wilson and Lunn are certainly known for more than their share of disruptive, breakthrough marketing strategies. Plus, they are both big dog lovers and invest their charitable dollars supporting animal welfare causes.

First Doghouse

The founders purchased a small 700 square foot office space in Bartlett, TN (a suburb of Memphis) as their inaugural “doghouse,” as they called it.


Founded in Memphis, Tennessee by Lori Turner-Wilson and Julie Lunn – friends and colleagues during their time leading sales, marketing and communications divisions in the Fortune 1000 world. RedRover’s initial name was BlueMoon Marketing & Communications.