REDROVER HISTORY
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RedRover moves into newly renovated high-tech headquarters and publicly announces national expansion plans.
Julianne Watt, VP of Operations, was selected for Memphis Business Journal's 40 Under 40 for 2021. One of her 40 Under 40 nominators wrote, "Juli is an exceptional young professional whose life experiences hace shaped her resiliency, courage and dedication to lifting up others and creating impact through her talents an actions."
RedRover has won countless Addy, Summit International, International Communicator, Davey and Telly Awards through the years, but none has meant more than the American Advertising Federation Best in Show award for the firm’s COVID video campaign for Shelby County.
RedRover promotes Juli Watt to Director of Research and Strategy for the firm, earning her a seat on the Leadership Team which is beginning to take shape in preparation for expansion.
A former scout, Founder Turner-Wilson was recognized by Girl Scouts Heart of the South with the One Smart Cookie Award which celebrates women who make it happen. She attributes much of her success to the leadership lessons taught in those early Scout days, which is why she was asked to deliver an inspirational keynote at the Girl Scouts National Conference.
While the firm was always highly metric driven, in 2018, RedRover launched a gutsy results guarantee – essentially unheard of among full-service marketing firms to this day. In fact, RedRover remains one of only two full-service, private B2B marketing firms in the U.S. offering a true ROI guarantee. For perspective, there are 14,000 marketing firms in the U.S.
Founder, Lori Turner-Wilson, is recognized by her peers in the Vistage CEO network as the recipient of the annual Vistage CEO Impact Award for her contributions to other Vistage peers and her work to leverage the principles taught in Vistage to grow RedRover. She attributes much of RedRover’s readiness to scale to the lessons learned in this Vistage CEO peer group. Her fellow CEOs will forever be part of the RedRover story.
Lori Turner-Wilson released the book – W.O.O.F.: Why Ordinary Organizations Fail – a collection of lessons and advice from Lori’s career in marketing – originally published in the award-winning syndicated, weekly column “Guerrilla Sales & Marketing.” This book made it to Amazon’s top 10 best-selling sales books and won accolades including an International Communicator Award.
RedRover and founder, Lori Turner-Wilson, were featured in an episode of Start-Up TV.
RedRover Memphis was invited to join the Emerge-Memphis high-growth business incubator which meant a move to downtown Memphis into the historic South Main Arts District to join many other high-growth companies in this collaborative co-working space. As an incubator company, aggressive growth goals were set for achievement within five years and a countdown clock was placed in the building’s lobby counting down the seconds to the five-year mark.
With the company launch under their belts and additional time to reflect on a brand that stood for their core beliefs, our founders evolved the brand to RedRover – Breakthrough Marketing & Communications. You may recall that the objective of the game RedRover was to break through the arms of the other team. Turner-Wilson and Lunn are certainly known for more than their share of disruptive, breakthrough marketing strategies. Plus, they are both big dog lovers and invest their charitable dollars supporting animal welfare causes.