Welcome to our reader hub where you’ll find more than 50 free resources to help you create a revolution in your marketing outcomes! These resources are organized according to the 12 chapters of the B2B Marketing Revolution™ book which align with our proven process called The 12 Battles™ Framework.
This framework challenges the status quo, setting a benchmark for predictable marketing performance and holding all hands on deck, be it internal or external, uncompromisingly accountable. You’ll also find a link to the research study that is the foundation of the data-driven insights in the book, and a 12 Battles™ Framework Readiness Assessment to better understand how ready you are to revolutionize your marketing.
The 12 Battles Framework™
Battle 1
You accept that you deserve and will achieve guaranteed marketing outcomes.
Battle 2
You acknowledge that you don’t really know your customer.
Battle 3
You champion market research as a do-or-die investment.
Battle 4
You embrace the power of attribution modeling and stop accepting bad data.
Battle 5
You own an opening in the brandscape.
Battle 6
You torch your existing strategy unapologetically—if needed.
Battle 7
You advocate for an investment in each stage of the customer journey.
Battle 8
You challenge your team to make powerful shifts grounded in research versus tradition.
Battle 9
You preach the good word of disciplined optimization.
Battle 10
You commit to building a pay-for-performance strategy; not vise versa.
Battle 11
You require a powerful CEO marketing top dashboard platforms and documented processes.
Battle 12
You inspire your team to stand behind their ROI projections.
