How the Sales Industry Has Changed During the COVID-19 Outbreak
In the “Coronavirus economy,” video sales techniques have become an essential tool for businesses looking to stay connected and drive sales. With face-to-face interactions limited, businesses must find innovative ways to engage with prospects and clients. Video messaging stands out as a powerful medium, offering a personal touch that traditional emails and voicemails often lack.
As humans, we crave social interaction, and the recent surge in video conferencing app downloads underscores this need. Video sales techniques capitalize on this by providing a visual and emotional connection that can significantly enhance engagement and trust. One notable example is a personalized video message that included a gooey butter cake, which not only caught attention but also built credibility and trust by focusing on the recipient’s interests.
Key Takeaways:
- Personalization is Key: Tailor your video content to include specific details about the prospect, making them feel valued and understood.
- Authenticity Over Perfection: Genuine, unscripted videos resonate more than highly produced ones. Aim to be conversational and relatable.
- Effective Use of Lighting: Good lighting enhances the video quality, making it more engaging. Use soft lights positioned strategically to avoid harsh overhead lighting.
- Keep It Short and Focused: Aim for videos that are 30-60 seconds long, with the majority of the content centered around the prospect rather than your business.
In conclusion, the shift to video sales techniques in the Coronavirus economy offers a transformative opportunity for businesses. By embracing personalized, genuine, and high-quality video messages, businesses can maintain and even strengthen their connections with prospects and clients. Stay confident in your vision, adapt to the new normal, and continue to drive forward.
For more insights, read the full article from Commercial Appeal.
