Whether you believe a recession is coming or is already here, it’s clear the economy is heading down the path toward more uncharted territory. For CEOs, it’s one more challenge to round out several very hard years. The Dow Jones Industrial Average may have sunk into a bear market of...
Read moreThe increasingly complex customer buying cycle shows no signs of returning to the pre-pandemic model, forcing companies to get creative with their marketing presence to convert prospects into returning customers. With everything from rapidly changing targeting regulations to AI-powered segmentation opportunities, B2B companies must quickly pivot their marketing and sales...
Read moreWhile COVID-19 caseloads continue to decline across the country, CEOs are breathing a collective sigh of relief. But as eager as we all are to go back to “normal” in the business world, there’s one problem — the pandemic has changed important parts of the buying cycle, and there’s no...
Read moreEstablished women in their careers have likely witnessed the gender gap first-hand on their way to the top. The easiest illustration of the gender gap is who holds leadership roles and gets the promotions. Leadership traits are not unique to any one gender, background, culture or industry, but the gap between...
Read moreIn November, Julia Gillard, former Prime Minister of Australia, and Dr. Ngozi Okonjo-Iweala, former Finance Minister of Nigeria and seventh Director-General of the World Trade Organization, released a TED Talk titled, “6 Essential Lessons for Women Leaders.” The video has already received more than a million views, and the pair...
Read moreThe pandemic has taught us how to keep moving forward amid chaos. More than ever, global business leaders have been working hard to create the best possible versions of their products, services and organizations. Even now, “good enough” isn’t a phrase in our vocabulary. The pandemic should also serve as...
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