To design effective and actionable surveys that yield results, ensure your survey is concise and focused on essential questions to maintain respondent engagement and data quality. Lengthy surveys, on the other hand, can lead to survey fatigue, causing respondents to abandon or rush through the survey. This results in incomplete or inaccurate data.
On average it takes seven and a half seconds to answer an online survey question. If you keep the questions simple, you can ask eight of them in one minute. Best practice is to construct a survey that takes respondents no more than ten minutes to complete.
