RedRover’s National Expansion: Kicking Off in Dallas and Atlanta
RedRover Sales & Marketing Strategy is on the move! Originally founded in Memphis during the prosperous economic times of 2006, RedRover has consistently outperformed the market by sticking to its innovative DNA and unique approach to marketing. Now, in a climate of economic uncertainty, RedRover is poised for its first national expansion, bringing its tried-and-true methods to new markets.
Starting with two pack members in Dallas last winter, RedRover is also establishing an executive presence in Atlanta. The company plans to either acquire specialty firms or set up branches in Chicago, Houston, Minneapolis, Philadelphia, and New York. This strategic move is targeted at markets with a robust and growing middle market, featuring companies with revenues ranging from $15 million to $100 million. Over the next five to seven years, RedRover aims to triple its workforce, expanding from its current 15 employees to more than 45.
Key Takeaways:
- Target Markets: RedRover is expanding to major cities with strong middle markets, including Dallas, Atlanta, Chicago, Houston, Minneapolis, Philadelphia, and New York.
- Growth Strategy: The company plans to grow from 15 to 45 employees, including national sales executives and multiple account managers in each new market.
- Centralized Services: All execution and internal services will remain based in Memphis, ensuring consistency and quality.
- Vistage Community: Expansion cities have strong Vistage communities, aligning with RedRover’s focus on growth-minded, change-receptive CEOs.
- Client Guarantee: RedRover offers a unique results guarantee, underscoring their commitment to measurable results.
- Unique Approach: The company’s marketing strategy includes personalized outreach rather than cold-calling or mass emailing, aiming for tailored, impactful engagement.
RedRover’s founder and CEO, Lori Turner-Wilson, credits her experience with Vistage and her early career in Fortune 1000 companies for the company’s strategic direction. Her commitment to accountability and results-driven marketing is reflected in RedRover’s promise of targeted growth and their bold fee refund guarantee. By staying true to their core values and leveraging their unique approach, RedRover is set to make a significant impact in new markets across the country.
With a proven track record and a clear expansion strategy, RedRover is ready to bring its innovative marketing solutions to a national stage, helping more businesses achieve their growth potential. Stay tuned as this dynamic company makes waves in a city near you!
For more insights, read the full article on The Daily Memphian here.
