RedRover Creates Breakthrough Strategies for Clients
In challenging economic times, businesses often slash their advertising budgets, leading many advertising agencies to face tough decisions about staffing. However, RedRover Co. LLC, a local marketing and communications firm founded by Lori Turner and Julie Lunn, has implemented a unique strategy that has allowed it to thrive even during downturns. This approach, embedded in their plan to create an “atypical” firm, focuses on becoming an extension of their clients’ sales teams rather than just producing creative advertisements.
Turner, managing partner of the Memphis office, and Lunn, managing partner of the Nashville office, have steered RedRover towards sales development consulting, which now accounts for about 70% of their business. By helping clients’ sales teams close more deals and directly impacting their bottom lines, RedRover ensures its services are indispensable, even in tough economic times. This strategic focus has fueled the firm’s significant growth over the past three years.
Key Takeaways:
- Atypical Strategy: RedRover focuses on sales development consulting, making it a vital part of clients’ sales efforts rather than just an ad agency.
- Economic Resilience: The firm’s focus on ROI (return on investment) for clients makes its services crucial during economic downturns.
- Sales Development: Services include analyzing sales compensation plans, creating sales development strategies, and building accountability systems.
- Client-Centric Approach: RedRover helps small- and mid-sized businesses achieve their growth dreams, emphasizing direct and rewarding impacts.
- Supportive Environment: Based in the EmergeMemphis small-business incubator, RedRover benefits from strategic support and networking opportunities.
- Expansion Plans: Plans to hire three full-time employees in Memphis to further expand their impact and service capabilities.
RedRover’s innovative approach to integrating deeply with their clients’ sales processes has proven to be a winning strategy, especially during economic downturns. By focusing on delivering measurable ROI and supporting the growth dreams of small- to mid-sized businesses, RedRover has established itself as a vital partner in its clients’ success. The supportive environment at EmergeMemphis has further enabled the firm to double its client base and stay on track to double its gross billings. As they continue to grow and hire new talent, RedRover’s commitment to breakthrough marketing and communications remains steadfast, ensuring their clients stay ahead of the pack.
For more details, you can visit the Memphis Daily News article.
