Memphis International Airport’s Marketing Triumphs at ACI Awards
The Memphis International Airport recently garnered top accolades in the Airports Council International – North America awards, showcasing their excellence in airport marketing, communications, and customer service. The airport took home the most awards in 2016 for categories including brand identity, video and film production, and public relations campaigns, with honorable mentions for newsletters and social media campaigns. Standout entries featured a humorous “mockumentary” with Memphis Grizzlies star Tony Allen, a revamped logo and tagline, and a public relations campaign celebrating the airport’s partnership with the Grizzlies.
Scott Brockman, president and CEO of Memphis International Airport, expressed pride in these achievements, highlighting the importance of effective, transparent, and creative messaging in the airport’s reinvention efforts. The airport’s strategic shift followed public criticism during Delta Air Lines’ hub reduction, leading to the appointment of a new communications team under public information officer Glen Thomas and collaboration with RedRover Sales & Marketing, a prominent public relations and marketing firm.
Key Takeaways:
- Award-Winning Marketing: Memphis International Airport’s marketing strategies earned top honors in multiple categories at the Airports Council International – North America awards.
- Creative Campaigns: Notable projects included a “mockumentary” with Tony Allen, a new logo and tagline, and a public relations campaign with the Memphis Grizzlies.
- Strategic Communication: The airport significantly enhanced its communications efforts following public criticism, employing a new communications team and partnering with RedRover.
- Effective Messaging: The awards underscore the importance of creative and transparent messaging in the airport’s successful rebranding efforts.
In conclusion, Memphis International Airport’s recognition for its marketing prowess highlights the power of strategic, creative, and transparent communication.
For the full article on The Commercial Appeal, click here.
