Airport Website Takes Off with Tony Allen, “The Office”
The Memphis International Airport is set to launch its new website, FlyMemphis.com, alongside a promotional video inspired by the hit TV show “The Office.” This revamped site, available starting October 28, features enhanced functionality, easier navigation, better compatibility, and a contemporary design aimed at improving user experience. The Memphis-Shelby County Airport Authority (MSCAA )and public information officer Glen Thomas emphasize that the new site is designed through the passenger’s perspective, addressing frequent customer service inquiries with features like flight planning, streamlined nonstop destinations, and upgraded dining and shopping information.
To celebrate the new website, the airport has released a promotional video featuring Memphis Grizzlies player Tony Allen. This humorous video, created in the mockumentary style of “The Office,” showcases Allen interacting with Airport Authority employees while highlighting key changes at Memphis International, including its shift from a hub to an origin and destination airport.
Key Takeaways:
- Website Launch: The new FlyMemphis.com goes live on October 28, offering improved features, navigation, and design to enhance passenger experience.
- Tony Allen Promo Video: A light-hearted, “The Office”-styled video featuring Tony Allen, aiming to engage and inform the public about the airport’s updates.
- Passenger-Centric Design: The website includes a flight planning tool, simplified nonstop destination listings, and upgraded dining and shopping features.
- Strategic Messaging: The promotional video and new website underscore the airport’s transition to an O&D model, promising more flights and lower fares.
- Collaborative Effort: The project was a joint effort between RedRover Sales & Marketing Strategy, the MSCAA, Prodigi Arts, and eBiz Solutions.
In conclusion, the launch of Memphis International Airport’s new website and accompanying Tony Allen promotional video mark significant steps towards enhanced customer service and public engagement. These initiatives, driven by RedRover’s creative marketing strategies, reflect the airport’s commitment to evolving its brand and improving passenger experience.
Read the full article on the Memphis Business Journal here.
