Memphis Airport Launches New Website, Showcases Tony Allen Promos
In October 2015, Memphis International Airport unveiled its newly designed website, featuring a user-friendly interface and enhanced functionalities aimed at improving the overall customer experience. This launch was part of the airport’s broader strategy to modernize its services and engage more effectively with travelers.
This initiative is a key element of the Airport Authority’s commitment to improved transparency and communication, a goal that led to the hiring of Glen Thomas as the first public information officer. RedRover Sales & Marketing Strategy, a local Memphis-based marketing agency selected to rebrand the airport, recommended a partnership with the Grizzlies and a celebrity spokesman to amplify the airport’s message. The promotional efforts include a three-year marketing partnership, further emphasizing the importance of this collaboration.
Key Takeaways:
- Enhanced User Experience: The revamped, mobile-first website includes intuitive navigation, real-time flight information, and detailed terminal maps. These updates are designed to make it easier for passengers to find essential information quickly and efficiently.
- Mobile Compatibility: The new site is optimized for mobile devices, ensuring that travelers can access vital information on the go. This mobile-friendly approach reflects the growing trend of passengers relying on their smartphones for travel-related updates.
- Community Engagement: By featuring a local sports icon like Tony Allen, the airport strengthens its ties with the Memphis community, not only boosting local support but also enhancing the airport’s brand image.
- Improved Services: The updated website is part of the airport’s ongoing efforts to enhance its infrastructure and services, positioning itself as a modern and efficient travel hub in the region.
In conclusion, the launch of Memphis International Airport’s new website and the Tony Allen promotional video symbolize a strategic push towards improved public relations and community engagement. These efforts, guided by RedRover’s creative marketing strategies, demonstrate the airport’s dedication to evolving and enhancing its brand presence.
For more details, visit the Memphis Business Journal article.
