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Unlock Your Marketing ROI Potential

Welcome to the Battle Readiness Assessment. In just 15 questions, you’ll gain insights into your capability to drive guaranteed marketing ROI. This quick assessment is your first step in revolutionizing your marketing strategy, team, and outcomes.

Marketing Readiness Assessment
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1. I am committed to achieving guaranteed marketing ROI
2. I should deepen my understanding of our customers.
3. I value attribution modeling (the process of assigning credit to various channels or touchpoints that have contributed to a conversion) and refuse to settle for poor data.
4. Market research is a critical investment for our success.
5. Our brand must carve a unique position in the market.
6. I'm willing to walk away from marketing strategies that aren't producing without hesitation.
7. It's essential to invest in each stage of the customer journey from awareness to consideration to conversion to post-purchase.
8. I encourage my team to make strategy adjustments based on research, versus just gut instinct.
9. I prioritize a disciplined approach to optimize (make adjustments based on performance) our marketing efforts.
10. It's crucial to build the right team for an ideal strategy versus fitting the strategy to the existing team.
11. I support transitioning to a performance-based compensation model for our marketing team.
12. A monthly CEO marketing dashboard with actionable data is critical.us fitting the strategy to the existing team.
13. The key to predictable outcomes is documented and adhered-to marketing processes.
14. I aim to empower my team to take accountability for their ROI forecasts.
15. I'm eager to learn about a framework for guaranteed marketing results.

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