Lori Turner-Wilson isn’t just at the helm of RedRover Sales & Marketing Strategy as its CEO and co-founder; she’s a trailblazer in the field, reshaping the landscape of business marketing. With a storied career spanning over three decades, Lori has been pivotal in crafting and delivering marketing strategies that yield measurable and substantial results. Her leadership has propelled RedRover to a distinguished position as one of just two full-service B2B marketing firms in the US with the courage to offer a true ROI guarantee to its clients, earning the firm the moniker: “The Results-Guaranteed Agency.”
Lori’s seminal work — her latest book, “The B2B Marketing RevolutionTM: A Battle Plan for Guaranteed Outcomes” — encapsulates her philosophy and the revolutionary approach that has disrupted conventional marketing wisdom and is shaking up the industry. Since founding RedRover in 2006, she has dedicated herself to refining a methodology that leverages in-depth market research to forge marketing strategies that are not only effective and efficient but also ensure predictable outcomes. This methodology, known as the 12 Battles™ Framework, has been the cornerstone for countless companies, providing them with a powerful arsenal for success.
Lori is driven by a profound commitment to bolster mid-market companies, devising marketing strategies that provide these firms with the necessary tools and insights to effectively compete with much larger enterprises. Her efforts are aimed at closing the strategic and resource divide that often places smaller companies at a disadvantage, ensuring they too can realize strong returns on their marketing investments. Her insights stem from an intimate understanding of the challenges CEOs and business owners face, inspired by her father’s legacy and coupled with two decades working with hundreds of clients as the driving force behind RedRover.
Her formative experiences at TCBY Enterprises, First Horizon National, and Hilton Hotel Corporation sparked a realization that changed her professional trajectory. In these roles she had the opportunity to hire some of the top 10 ad agencies in the country, only to find out they lacked the desire to take accountability for metrics that actually matter — such as incremental gross profit. Dragging these agencies into peak performance was agonizing.
Lori imagined an agency that cared as much about the bottom line as she did, one that could move nimbly and effect the growth trajectory of a company rapidly and efficiently by building strategy on a backbone of comprehensive market research. It dawned on her that she should build what she couldn’t find and raise the bar in the industry that she loved along the way. And in 2006, RedRover Sales & Marketing Strategy was born — an agency that continues to disrupt the traditional, obsolete marketing-agency model.
RedRover’s unwavering commitment to these principles has not only changed the growth trajectory of countless companies but it has also garnered numerous accolades, including being named one of the “Top 10 Companies to Watch” by the Chamber and one of the “Best Places to Work” by the Business Journal. Lori has also been recognized as an “Executive of the Year” and by her peers in the Vistage CEO network as the recipient of the annual “Vistage CEO Impact Award” for her contributions to other Vistage peers and her work to leverage Vistage principles to grow RedRover.
“The B2B Marketing RevolutionTM: A Battle Plan for Guaranteed Outcomes” is Lori’s third book in the field of marketing. She penned Amazon best seller “W.O.O.F. – Why Ordinary Organizations Fail” in 2016 and served as a contributing ghostwriter in 2008 on yet another best seller “The Complete Idiot’s Guide© to Guerrilla Marketing.”
Lori’s dedication to RedRover is more than just business—it’s a personal crusade to elevate mid-market companies, allowing them to assert their rightful place in the market. With the recent national expansion of RedRover, her strategic insights are now igniting market potential across a broader canvas, championing profitability from coast to coast. Her leadership, inspired by her father’s entrepreneurial journey, is now setting a new standard for marketing success on a national scale.
