Bottom line, if you and your leadership team are growth minded, embrace change, and believe that trust and candor are essential in any good partnership, then you’re probably a good fit for one of our paths to partnership.

Hello there! You might be wondering what really sets RedRover apart from other marketing firms.  Think of it as a formula:

Meaningful Market Research + Methodical Strategy Setting + Execution with Aggressive Optimization + a dose of courage = Guaranteed Results. We call it the RedRover Way. And we’re one of the only B2B agencies in the country with the infrastructure and conviction to back up our projected outcomes with a performance guarantee.

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

Good to see you! We’re often asked, what does it mean when you say you’re a full-service agency? It means that we offer the full array of services that growing middle-market B2B companies need including the full suite of digital marketing services, branding, paid media, public relations, content production, website development, search-engine optimization, event marketing, and sales enablement.

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

A question we hear often is can we work with an internal team or other agency partner? The short answer is absolutely yes, because like any good dog, we play well with others. If you are a GO (Growth Optimization) plan client, our guarantee would simply be focused on the deliverables for which we have sole accountability. 

Well hello! Getting started with RedRover is as simple as requesting an exploratory conversation with our pack. The goal in that first conversation is simply to determine together if there seems to be a fit between your needs and our services. If we aren’t perfectly suited to help you, we will say so. All we want is for you to win at marketing, whether that’s with us or not. Either way, we’ll offer counsel and input. If you and our team both agree that there is a potential fit to explore further, we’ll book a second conversation with you – that we call the Discovery & Solution Mapping meeting. This is where we dig deep questions to understand your business operations, your past growth trends, what drives profitability, your vision and growth goals, your past marketing hits and misses, your unique selling proposition, the competitive landscape, what you are seeking in a marketing partner, etc. Because we will need you to reveal some sensitive company information, we are happy to sign an NDA upon request. At the end of this meeting, our team will work with you to map your needs to the best fit RedRover services. If we’re in agreement with that direction, we’ll then develop a custom proposal that we would review with you in a third conversation. Generally, these three discussions take about two weeks to complete. And then the choice is yours – to partner or not. Either way, you’ll walk out of these discussions with some best practices that should help you improve your outcomes.

We find that one of the number one questions among CEOs and marketing leaders considering a partnership with RedRover is how long does it typically take to see results. It’s such a great question. The answer varies based on the strength of the marketing fundamentals you have in place. If you already have a strong well-differentiated brand, a powerful, well-functioning website, and you’ve been actively marketing for over a year – meaning you have solid historical benchmarking data, then you could begin seeing positive results in the second quarter after we begin executing your new strategy. If you are missing these fundamentals or are just kicking off your marketing for the first time, then it will take more time. On average, our clients that fall into this camp begin seeing results in quarter three.

The story behind our name, RedRover, is a heartfelt tribute to our founders’ deep love for animals. They are not only passionate about rescuing pets but also actively contribute to animal welfare organizations through board service and donations. While they cherish all pets, they wanted this affection, especially for dogs, to be reflected in our company name. RedRover, to many, may recall the childhood game, which is no coincidence. The game’s goal of breaking through the opposing team’s arms inspired our initial tagline, “breakthrough marketing and communications,” capturing our aim to deliver impactful results. Additionally, the name holds a sense of familiarity and warmth, making it approachable to those learning about us for the first time. And, of course, having Rover as our mascot was a natural fit, embodying the spirit and values at the heart of our company.

Yes. In fact, our 12 BattlesTM Framework was built based on two decades of work with hundreds of B2B (businesses that market to other businesses) and B2C (businesses that market to end consumers) companies. While ⅔ of our clients today are indeed B2B, we do work B2C companies, especially those that also have a B2B audience that they target. 

Yes. We are a full-service marketing firm. Not only do we conduct the research that allows us to build a predictable marketing strategy, but we have a highly skilled team prepared to execute that strategy once you approve it. While you don’t have to hire RedRover to execute your strategy, it is required to take advantage of our marketing ROI guarantee.

The Entrepreneurial Operating System® – outlined in Gino Wickman’s book Traction – is a practical method for achieving sustained business growth. There are more than 80,000 EOS companies worldwide, and RedRover is proud to be one of them. This operating model is a perfect alignment for our core focus on accountability, meaningful outcomes and creating a repeatable, scalable model for growth. In fact, Wickman endorsed our founder’s new book. 

“The B2B Marketing Revolution distills complex marketing challenges into a clear, actionable framework for success. An essential read for leaders seeking strong, predictable marketing outcomes.” – Gino Wickman, Author of Traction & Shine, Creator of EOS®

If you’re also an EOS company, we know how to speak your language. If you’re not, our experience working in this model allows us to better support your outcomes.

Our 12 BattlesTM Framework is industry agnostic – having been battle tested across a large cross section of B2B (and B2C) industries. While RedRover is B2B specialized, we are not industry specialized though we tend to do a lot of work in the manufacturing, industrial, logistics and technology verticals.

Our goal is to leave an indelible market on our industry by doing the most good for the most company leaders. To that end, we’re prepared to meet you where you are. If you’re a small business leader generating less than $10M a year in revenue, there are two paths to partnership that are perfectly aligned with a small-business budget: what we call the DIY and DWY paths. These stand for the do it yourself or do it with you paths to partnership.  In each of these models, your team is in the driver’s seat executing the results-guarantee strategy that you’ve built, only our team is there to collaborate with you. When your company scales to the $10M+ range, we recommend the DFY (do it for you) path.

Yes, for clients who engage with us for our signature GO plan or growth optimization planning service. This is where we conduct deep market research that informs our team’s development of your highly tailored marketing strategy that comes with projected investment, projected break-even point, and projected return on investment. If we miss your projected ROI target in a given quarter by 10%, we credit 10% of your professional fees back on your next quarter’s invoices. You don’t have to ask for it. We automatically initiate the credit. It’s that simple. We do give ourselves the opportunity to earn that credit back before the end of the plan year by hitting the annual projection, because we never stop grinding for you!

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

RedRover is led by financially minded analytics with deep backgrounds in marketing strategy who partner with breakthrough creatives to drive bottom-line outcomes. We have a proven framework perfected over 18 years beginning with deep market-research that informs a customized strategy we have the confidence and conviction to guarantee. We leverage a disciplined strategy optimization process – aggressively split-testing countless variables to drive peak performance. Our structure, with leadership over Client Outcomes and Client Strategy, guarantees a focus on impactful results and clear accountability. Weekly, the full team deeply analyzes client outcomes, ensuring a laser focus on client ROI. And, we hire, reward and promote based on pack member contributions to client outcomes.

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

It is decidedly not a satisfaction guarantee. Why? Because a satisfaction guarantee puts the oneness on you, the client, to voice your dissatisfaction and advocate for your money back. For clients who engage with us for our signature GO plan or growth optimization planning service, where we conduct deep market research that informs our team’s development of your highly tailored marketing strategy, we offer a specific guaranteed marketing ROI.

If we miss your projected ROI target in a given quarter by 10%, we credit 10% of your fees back on your next quarter’s invoices. You don’t have to ask for it. We automatically initiate the credit. It’s that simple. We do give ourselves the opportunity to earn that credit back before the end of the plan year by hitting the annual projection, because we never stop grinding for you!

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

Accurately projecting the performance of your marketing strategies is a process combining historical analysis of your past marketing performance, industry benchmarks, and, where needed, strategic testing—all of which is vetted against the market research insights we gather for you as part of GO Plan or growth optimization planning project. We then establish a modest margin of error based on the stability and predictability of your industry. For a stable industry like commercial real estate, the margin of error might be narrow such as 5 or 10%, reflecting the generally predictable nature of the market. For a dynamic industry like renewable energy, where market conditions can change rapidly and often unpredictably, we’d set a wider margin of error, such as 10 or 20 percent.

By the time we’re done delivering your GO Plan findings and plan to you, we’ll be sharing quarterly projections for MQLs, SQLs, incremental revenue, incremental gross profit and MROI or marketing return on investment. And it’s the latter of these metrics that we guarantee.

No, RedRover is not a pay-per-lead shop. Our mission as a full-service marketing agency is to guarantee overall marketing ROI, not just deliver leads. Our strategy is rooted in deep market research, strategic planning, creative innovation, and precise analytics to foster sustainable growth. Pay-per-lead models, while promising quick leads, frequently neglect lead quality, fail to support brand growth, and overlook the value of long-term customer relationships, often resulting in erratic outcomes that don’t serve your broader business ambitions. RedRover is dedicated to deeply understanding your business, focusing every marketing action on delivering measurable ROI that directly supports your goals, ensuring consistency and quality in every customer interaction.

Car warranties promise to keep you running, but at RedRover, our ‘results warranty’ actually drives your business forward. No robocalls, just real results. Consider us your marketing’s roadside assistance, but we fix flat sales, not tires! And our marketing strategies come with 0% chance of robocalls.

Based on my experience over the last three decades, most people reading this book are wasting 60 percent of their marketing investment a year. If you spend $100,000 annually on marketing, that’s $60,000 being wasted every year, and a $300,000 misspend over five years. You can outsource this entire research protocol for roughly $30,000 to $60,000, and most of it will last you, on average, five years depending on how dynamic your industry is. The bottom line is you can’t afford to skip market research. It’s the primary driver of your ability to drive strong, predictable marketing outcomes.

The majority of marketing leaders and CEOs I’ve worked with over the years came to the table skeptical about the need for market research. I’ve heard hundreds of variations of “Why wouldn’t I just put that money into execution?” I get it. If you haven’t seen the power of market research firsthand, disbelief is natural. If you cannot let go of that thinking, however, and embrace quality research as the linchpin to predictable marketing, your odds of success drop substantially.

There are two types of research protocols—qualitative and quantitative—and utilizing both gives you the greatest advantage when building an informed results-guaranteed marketing strategy.

Qualitative research is used to determine the scope of beliefs about your brand and its place in the market that must later be vetted against a statistically valid audience science—which is your quantitative research. This quantitative vetting is necessary to ensure you have sufficient clarity and ammunition – which we can statistical significance – to craft a strategy with predictable outcomes. Think of qualitative research as the perceptions, opinions, and viewpoints that must be validated statistically through the hard numbers, which are your quantitative methods. Your research protocol should generally include these tools.

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

Qualitative research is used to determine the scope of beliefs about your brand and its place in the market that must later be vetted against a statistically valid audience science—which is your quantitative research. To craft a results-guaranteed marketing strategy, it’s crucial to balance qualitative insights with quantitative analysis. Numbers alone are superficial metrics; they may reveal patterns but not the underlying motivations or sentiments that drive consumer behavior. Relying solely on quantitative data risks overlooking the emotional connections and personal reasons that attract people to a brand or sway them to favor one product over another. Combining quantitative and qualitative data provides a more comprehensive overview of market dynamics. These stories contextualize the statistics, providing a more in-depth understanding of the consumer experience.

However, solely focusing on qualitative data, such as interview anecdotes, can be restrictive. While these narratives are rich in detail, they may not reflect the broader market reality. Decisions based solely on these stories and consumer emotions might resonate with individual experiences but could fail to scale up to larger, statistically significant market trends.

A robust marketing strategy requires a harmonious blend of both data types, allowing for compelling narratives drawn from customer experiences to be validated by quantitative data, ensuring that your strategy resonates with individuals and aligns with the larger market context. The result is a well-rounded, evidence-based strategy with the power to guarantee results.

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

While our GO Plan service stands as our hallmark offering for most of our clients, there are times when a more flexible “Test & Pivot” approach is warranted. If your company is just dipping it’s toe into active marketing for the first time and/or you don’t yet have much of a customer base, then you’re a candidate for our Test & Pivot service because there is no past marketing performance to measure and you don’t have a sizeable customer base and prospect pipeline from which our market research team can gather market insights. Instead, we execute a highly streamlined research protocol, and swiftly pivot to crafting an experimental strategy. Our team plunges into dynamic A/B testing, exploring diverse channels, messaging blueprints, promotional strategies, and audience segments to unearth the most impactful strategy. It’s worth noting that while our Test & Pivot Marketing service is more budget-friendly initially, it does not carry our typical results guarantee, though often, Test & Pivot clients are eligible for a results guarantee plan by year two.

If you have any additional questions, don’t hesitate to reach out at hello@marketingresultsguaranteed.com. We’d be delighted to assist.

A common question is why don’t we just try something and see it works, versus investing in market research. If you are start-up or even an established company that has never really engaged in much marketing, then we do offer a more sophisticated version of trial and error, that we call Test & Pivot. 

While our GO Plan service stands as our hallmark offering for most clients, there are times when a more flexible approach is warranted. With this approach, we leverage streamlined research as the foundation, and then craft an experimental strategy with relentless A/B testing – exploring diverse channels, messaging blueprints, promotional strategies and audience segments – to unearth the most impactful strategy. While this approach is initially more budget friendly than our GO Plan service – as there is little upfront research – it is not accompanied by our results guarantee and inevitably has more marketing waste that a well-research strategy. 

Absolutely! RedRover is proud to showcase the success stories and positive experiences of our past clients. Our website features a dedicated section where you can explore a variety of case studies, testimonials and even samples of our work product. These resources offer insights into the real-world challenges faced by businesses like yours and demonstrate how our unique marketing solutions have helped them achieve their growth goals. Each case study highlights our strategic approach, the solutions we implemented, and the tangible results achieved, providing you with a clear picture of the potential outcomes of partnering with us. We invite you to dive into these examples of our work to see the impact we’ve made and envision what we can achieve together.

The short answer is it depends on your industry’s cost to acquire a customer and your margins. But let’s also look at the benchmarking. More than half of respondents in our recent “2024 RedRover U.S. Middle-Market B2B Marketing Performance Study,” stated they spend at least 4 percent of revenue annually on marketing and 16 percent spend more than 6 percent. For companies with 501 to 1000 employees, nearly 80 percent invest at least 4 percent of revenue in marketing, and the majority reach marketing investment in the 5 to 6 percent range. This increased spend holds true for companies with 1000+ employees as well. 

Your team’s research is a great starting point, but hiring us brings a new level of depth and breadth to the table. We dive deeper, using sophisticated tools and methodologies to uncover insights that internal teams might overlook. Our fresh, outside perspective can identify blind spots and opportunities for innovation that are hard to see from the inside. Plus, we bring years of expertise across various industries, offering a broader context to frame your challenges and solutions. In essence, we don’t just validate what you know; we discover what you don’t, driving strategic decisions that propel your business forward. And bottom line, it’s our comprehensive research methodology that allows us to guarantee our outcomes.