Multi-Year Marketing Partnership Explodes Lead Generation for Relocation Company
Client:
Armstrong
Armstrong Relocation & Companies operates a family of 31 full-service residential and commercial relocation agencies across the U.S. On average, Armstrong handles more than 25,000 moves every year, and it continues to grow into new industries and markets. Beyond commercial and residential moving, Armstrong also provides third-party logistics services to local and national companies as the largest asset-based provider of commercial services in the U.S.
T H E C H A L L E N G E
Experiencing rapidly changing market trends and a highly competitive space, Armstrong tasked RedRover with the challenge of maximizing their growth opportunities through aggressive lead-generation efforts.
T H E D R E A M
Simply put, Armstrong wanted to build brand awareness across their verticals and explode their inbound lead generation. RedRover’s strategies have done just that.
T H E S T R A T E G Y
Branding
When Armstrong first called on RedRover, they were looking to elevate and unify their brand in order to better position their enterprise across B2C, B2B and B2B2C verticals. RedRover performed customer and industry research informing a comprehensive strategy for how to redesign Armstrong’s website and accompanying collateral to optimize lead generation. With user experience in mind, RedRover created a sleek, mobile-first website for Armstrong and all their markets to attract and capture inbound leads. In addition to the website, RedRover has created infographics, videos, landing pages and other collateral to drive results for Armstrong.
Lead Generation
Prior to partnering with RedRover, Armstrong worked with a competing agency on its SEO and PPC strategy. Armstrong wasn’t receiving the results they wanted, so they turned to RedRover. As a business largely relying on referrals and word-of-mouth to generate leads, Armstrong knew they had to build inbound tactics to achieve bold growth goals. Our Pack unleashed an aggressive lead-generation strategy to break through steep competition in the relocation and commercial spaces. RedRover continues to execute SEO and PPC strategies for the national brand and more than 30 percent of Armstrong’s local markets.
T H E R E S U L T S
In 2021, the local markets partnering with RedRover brought in more than 1,000 leads, representing 40 percent of Armstrong’s total leads and nearly 50 percent of Armstrong’s total commercial leads. On average, RedRover generated more than 100 leads for each Armstrong market every month — 30 percent higher than its local markets that aren’t partnered with RedRover.
