Juli Watt, Vice President of Operations at RedRover Sales & Marketing Strategy, is a powerhouse in the world of marketing operations. Known for her relentless drive and strategic acumen, Juli has redefined operational excellence at RedRover, ensuring that every project is executed with precision and delivers exceptional results.

Since joining RedRover in 2014, Juli has rapidly ascended the ranks, showcasing her unparalleled expertise in brand management, consumer sales, and team leadership. Her aggressive approach to market research and strategy development has transformed the company’s operational framework. Juli is not just a leader; she’s a trailblazer who thrives on pushing boundaries and achieving the impossible.

As the Vice President of Operations, Juli has spearheaded initiatives that have led to unprecedented growth for RedRover and its clients. Her strategic insights and innovative solutions have cemented her reputation as a force to be reckoned with in the industry. Under her leadership, RedRover has implemented streamlined processes and maximized efficiency, resulting in significant ROI for clients.

In 2021, she was honored as one of Memphis Business Journal’s  “40 Under 40,” a testament to her exceptional leadership and her ability to drive transformational change within the industry.

Before her tenure at RedRover, Juli honed her skills at Abercrombie & Fitch, where she quickly moved up the ranks to become district manager. Her leadership and strategic vision were evident as she managed multiple locations and drove substantial growth. Juli also made significant contributions as the founding member and Executive Director of the American Marketing Association’s Memphis chapter.

Julianne earned dual bachelor’s degrees in political science and mass communications from the University of Evansville in Indiana. A proud Memphian, she is deeply embedded in the community, supporting local arts and sports. When she’s not revolutionizing marketing operations, Juli enjoys practicing yoga, boxing, and spending time with her dogs, Mika and Naya.

Juli believes that data-driven decision-making is the key to unlocking growth potential. Her aggressive pursuit of excellence and her commitment to innovative strategies have propelled RedRover to new heights. With Juli at the helm, RedRover continues to disrupt the status quo and drive unparalleled success for its clients.