Juli Watt, Vice President of Planning at RedRover Sales & Marketing Strategy, is a powerhouse strategist who orchestrates client success from concept to execution. Known for her remarkable ability to translate business objectives into actionable marketing roadmaps, Juli ensures every campaign is strategically aligned, meticulously planned, and positioned to exceed client expectations. Her forward-thinking approach to marketing planning has revolutionized how RedRover develops comprehensive strategies that drive measurable results in today’s complex marketing landscape.
Since joining RedRover in 2014, Juli has rapidly ascended the ranks, showcasing her unparalleled expertise in brand management, consumer sales, and team leadership. Her aggressive approach to market research and strategy development has transformed the company’s operational framework. Juli is not just a leader; she’s a trailblazer who thrives on pushing boundaries and achieving the impossible.
As the Vice President of Planning, Juli has spearheaded comprehensive marketing frameworks that have led to unprecedented growth for RedRover and its clients. Her ability to identify market opportunities, forecast trends, and develop multi-channel strategic plans has cemented her reputation as a force to be reckoned with in the industry. Under her leadership, RedRover has implemented sophisticated planning methodologies that align marketing initiatives with business objectives, resulting in campaigns that consistently deliver exceptional ROI and measurable business impact for clients.
In 2021, she was honored as one of Memphis Business Journal’s “40 Under 40,” a testament to her exceptional leadership and her ability to drive transformational change within the industry.
Before her tenure at RedRover, Juli honed her skills at Abercrombie & Fitch, where she quickly moved up the ranks to become district manager. Her leadership and strategic vision were evident as she managed multiple locations and drove substantial growth. Juli also made significant contributions as the founding member and Executive Director of the American Marketing Association’s Memphis chapter.
Julianne earned dual bachelor’s degrees in political science and mass communications from the University of Evansville in Indiana. A proud Memphian, she is deeply embedded in the community, supporting local arts and sports. When she’s not revolutionizing marketing operations, Juli enjoys practicing yoga, boxing, and spending time with her dogs.
Juli believes that data-driven decision-making is the key to unlocking growth potential. Her aggressive pursuit of excellence and her commitment to innovative strategies have propelled RedRover to new heights. With Juli at the helm, RedRover continues to disrupt the status quo and drive unparalleled success for its clients.
