Airport Unveils Penny Hardaway as New Spokesperson, Says Farewell to Grindfather
In May 2019, Memphis International Airport, under guidance from RedRover Sales & Marketing Strategy introduced University of Memphis basketball coach Penny Hardaway as their new official spokesperson. This announcement was part of a press conference where Hardaway took over the role from former Memphis Grizzlies guard Tony Allen, known as the “Grindfather”.
Key Highlights:
- Penny Hardaway’s New Role: Hardaway, a prominent figure in Memphis sports, brings his charisma and local influence to the airport’s promotional efforts. His appointment is expected to enhance the airport’s visibility and engagement with the community.
- Farewell to Tony Allen: Tony Allen, who had served as the airport’s spokesperson, under RedRover’s guidance is well-known for his defensive prowess and contribution to the Memphis Grizzlies’ “Grit and Grind” era. His tenure as the airport’s spokesperson was marked by his strong connection with the Memphis community.
Impact and Expectations:
- Community Engagement: With Hardaway’s appointment, the airport aims to leverage his popularity and connection with Memphis to further strengthen its community ties and promote its services effectively.
- Promotional Activities: As the new spokesperson, Hardaway is expected to participate in various promotional activities and campaigns, bringing his dynamic presence to the forefront of the airport’s marketing strategies.
The transition from Tony Allen to Penny Hardaway marks a new chapter for Memphis International Airport, aligning with its goal to maintain strong local engagement and enhance its public image.
For further details, you can read the full articles on Daily Memphian.
