Shelby County Health Department: Winning the 2021 Best of Category Award
In the face of pandemic fatigue and rampant misinformation, the Shelby County Health Department launched an urgent campaign to persuade residents to take action against the spread of COVID-19. Through innovative messaging and strategic communication, they achieved remarkable success, earning the Summit International awards’ 2021 Best of Category award in Coronavirus Communications. This accomplishment highlights the vital role of clear and impactful messaging in public health initiatives.
RedRover Sales & Marketing Strategy, based in Memphis, TN, played a crucial role in this campaign. Their team, known for blending financial acumen with marketing prowess and creative brilliance, developed a breakthrough strategy that resonated with the community. The campaign, titled “Let’s focus on the ‘Co’ that Matters Most,” emphasized cooperation and community, tackling pandemic challenges head-on.
Key Takeaways
- Campaign Objective: Persuade residents to take preventive actions against COVID-19.
- Challenges Addressed: Pandemic fatigue and misinformation.
- Strategic Approach: Utilized breakthrough messaging to engage the community.
- Recognition: Awarded 2021 Best of Category in Coronavirus Communications.
- Team Credits:
- Jesse Lorencz, Creative Director
- Cassie Williard, Director of Client Operations
- Jee Vahn Knight, Vice President of Growth
- Christopher O’Conner, President/CEO of Prodigi Arts
Closing Thoughts
The Shelby County Health Department’s award-winning campaign demonstrates the power of strategic communication in public health crises. With the expertise of RedRover Sales & Marketing Strategy, they successfully navigated the challenges of the pandemic, proving that focused and creative messaging can lead to significant community impact. This collaboration serves as an inspiring example of how targeted efforts can drive positive change and save lives.
See the award winning work on The Summit International Awards website here.
