RedRover Sales & Marketing Strategy guarantees a return on investment for its clients – and it’s one of only two of the B2B-focused full-service private firms in the country to do so out of 14,000 U.S.-based marketing/advertising firms. The process starts with a Growth Optimization plan based on the client’s needs, whether it’s profit improvement, growth in sales volume or expansion into new markets. RedRover leverages its world-class research and strategic planning team to establish goals, targeted outcomes, strategies, and a strong marketing ROI – backed by the firm’s results guarantee.
RedRover then executes the strategies in collaboration with its client, and if metrics aren’t achieved in any one quarter, the client receives an automatic credit toward the next quarter’s investment. The guarantee ensures results, much like the accountability standards a company sets for its own employees. As RedRover founder and CEO Lori Turner-Wilson said, “Why would a company expect less of its outside vendors than it does from its own employees?”
Before co-founding RedRover, Turner-Wilson led Fortune 1000 marketing and communications teams. In those roles, she was routinely on the hunt for a marketing agency that cared as much about the P&L as she did. Vetting several of the top agencies in the country, she found they were laser-focused on reach, frequency, and industry awards — none of which mattered to a company’s bottom line. She also found very few that understood the strategic imperative of using deep market research to drive measurable profit growth. Turner-Wilson was unwilling to compromise accountability, holding the belief that any agency partner should have the same level of accountability to the bottom line as her internal team. She wondered, “At the end of the day, what else matters? Why are agencies in this business if not for that purpose?”
The fact that she couldn’t find a marketing agency laser-focused on the P&L is what led Turner-Wilson to co-found RedRover. Over the last 16 years, RedRover has fine-tuned its process for generating a strong, predictable marketing ROI for clients from a variety of industries, from manufacturing to professional services and everything in between.
RedRover is certified by the Women’s Business Enterprise National Council as a Women’s Business Enterprise, a Women Owned Small Business, and a Disadvantaged Business Enterprise.
For more, visit www.redrovercompany.com.