Welcome to our reader hub where you’ll find more than 50 free resources to help you create a revolution in your marketing outcomes! These resources are organized according to the 12 chapters of the B2B Marketing Revolution™ book which align with our proven process called The 12 Battles™ Framework.
This framework challenges the status quo, setting a benchmark for predictable marketing performance and holding all hands on deck, be it internal or external, uncompromisingly accountable. You’ll also find a link to the research study that is the foundation of the data-driven insights in the book, and a 12 Battles™ Framework Readiness Assessment to better understand how ready you are to revolutionize your marketing.
