Have you ever been sure that a lead will turn into a client, but they are hovering at the finish line, and the sale is so close you can taste it? It’s a common frustration experienced by every agency I’ve ever encountered. We’ve all been there. As agency owners, we...
Read moreThis winter, RedRover moved from its founding home in the Falls Building to 50 South B.B. King Blvd. The home office was structured to be able to provide services for sales and executive teams in seven other cities. RedRover Sales & Marketing Strategy started in Memphis in heady, good economic...
Read moreBeing different is not a deficit. To the contrary, it’s our differences that make us stronger. According to McKinsey’s ‘Diversity Matters’ study, companies in the top quartile — from a gender-diversity perspective — were 15 percent more likely to generate financial returns above their national industry median. What’s more, companies...
Read moreAlso published in Daily Memphian. Public relations departments are like fire departments, although PR folks would much rather prevent your organizational fire than put it out. PR is often underestimated until it is needed to manage a crisis – or ‘put out a fire.’ The best practice for any business…
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