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BATTLE READER HUB.

Welcome to our battle reader hub!

We’ve aptly named our proven process The 12 Battles™ Framework, as you must battle traditional thinking to drive guaranteed marketing outcomes. This framework challenges the status quo, setting a benchmark for predictable marketing performance and holding all hands on deck, be it internal or external, uncompromisingly accountable.

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Preface

The 12 Battles™ Framework Downloadable Card
A digital copy of the complete framework to download

Preface

The 12 Battles™ Framework Readiness Assessment
Assess your capability to drive guaranteed marketing outcomes

Intro duction

RedRover U.S. Mid-Market B2B Marketing Performance Study
Dowload the full research report **Coming Soon**

Battle 1

Agency “Leveling Up” Script
A script for approaching your agency about guaranteed outcomes

Battle 2

Survey Questions for 10 Customer Insights
Questions to uncover top 10 customer insights every leader should know

Battle 2

Market Research Firm Vetting Guide
Interview guide for vetting a market research firm

Battle 3

Competitive Intelligence Platforms
Platforms to gather competitor insights

Battle 3

Competitive Index
Rank your competitors in primary marketing channels

Battle 3

Value Proposition Comparison Grid
See how your value proposition stacks up in the market

Battle 3

Sales & Marketing Alignment Inventory
Identify gaps and develop action plans to address them

Battle 3

Ascending Offer Strategy Inventory
Pinpoint where to enhance your offers for higher levels of engagement

Battle 3

Sales Process/People/Comp Plan Evaluation Best Practices
Evaluate your sales process, the fit of your salespeople, and how your sales incentive plan is driving behaviors

Battle 3

Marketing Performance Audit template
Assess your marketing on primary channels

Battle 3

Customer Transaction Analysis Template
Checklist for conducting your own Customer Transaction Analysis

Battle 3

Sample Size Calculator
Define the minimum number of responses required for your survey to have statistical relevance

Battle 3

Survey Length Estimation Calculator
Ensure your survey that takes respondents no more than ten minutes to complete

Battle 3

Survey Questionnaire Template
Questions that will give you a starting point for customization

Battle 4

MROI Calculator
Calculate your marketing return on investment

Battle 4

Industry Specific MROI Targets
See how your MROI compares to industry targets

Battle 4

Attribution Model Assessment
See which model would be best for your company

Battle 4

Attribution Modeling Platforms
Most popular models for attribution modeling

Battle 5

Brandscape Template
Plot your brandscape

Battle 6

20 Questions to Ask Agency Contenders
Assess the firm's capabilities, approach and commitment to delivering measurable results

Battle 8

War Room Strategy Debate Customer Journey Pre-read
Overview of the Customer Journey to prepare for your war room strategy debate

Battle 8

War Room Strategy Debate Email Template
Email template you can send your team to prepare them for war room

Battle 8

War Room Strategy Debate Top 10 Questions
Top 10 questions for War Room Debate attendees

Battle 8

War Room Strategy Debate Facilitation Guide
Lead your team through a War Room Strategy Debate

Battle 8

War Room Strategy Debate Printable Team Agenda
Agenda for your War Room Strategy Debate

Battle 8

War Room Strategy Vetting Worksheet
Worksheet to vet your strategies

Battle 9

Optimization Meeting Editable Agendas
Editable agendas for your monthly, quarterly, and annual optimization meetings

Battle 9

Optimization Meeting Facilitation Guide
Monthly, quarterly and annual optimization meetings including facilitation guides

Battle 9

Monthly Optimization Meeting Excel Worksheet
Comprehensive worksheet your marketing leader can complete before every optimization meeting

Battle 10

Agency vs. Internal Team Comparison Guide
Quantitatively assess the trade-offs between an agency and an internal team

Battle 10

Internal Pay-for-Performance Models
Several models to consider along with their pros and cons.

Battle 11

Guide for Calculating Average Customer Lifespan
A video walkthrough of calculating average customer lifespan

Battle 11

Guide for Calculating Accurate CAC Metric
A video walkthrough of calculating customer cost of acquisition

Battle 11

Dashboard Platforms
Some top marketing dashboard platforms and what sets them apart

Battle 11

Marketing SOP Template
Template to document your marketing processes

Battle 12

Cognitive Dissonance Deep Dive
Video for more about cognitive dissonance

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