A lack of a strong marketing strategy aligned with sales goals creates a lot of questions on whether or not your company is spending effort and dollars on the “right” marketing efforts. That concern can cause paralyzing indecision. This 30-minute webinar is designed for the CEO that wants the confidence that they are choosing the right next step: be it people, process or dollars.
This webinar is for CEOS of companies that are predominantly B2B with a long, complex sales cycle and relatively large transaction size – meaning those that rely on a sales force — though there are certainly a few takeaways for those in the B2C space. You’ve likely been highly reliant upon in-person sales – either through trade-shows or in a more 121 fashion. Without that to lean on, you’re probably finding that you’re left with a largely broken strategy. We’ll review the seven areas where you should be focusing to create a sales and marketing combo approach that truly breaks through — both virtually and in-person — with the right people in the right seats.
Essential #1: Analytics and MROI
We’ll cover the fundamental analytics and metrics needed to calculate a consistent MROI (marketing return on investment) to know where, why and on what your dollars are being spent. What is that clarity worth to you?
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As Director of Growth, Jee’s primary role is ensuring the highest quality of touchpoints with RedRover’s clients from the first pitch to delivery. She also leads an amazing team of account managers and growth strategists who spend their days discovering and driving opportunity for clients and prospects.
Before coming to RedRover, Jee was the Director of Marketing for an immersive entertainment production company, called Meow Wolf. She also served as the CEO of a digital creative agency based in Santa Fe, New Mexico, and was co-founder and CEO of a digital development firm specializing in web apps for domestic violence and sexual assault advocates.
As an entrepreneur, she understands the demands of owning and operating a business – she always approaches strategy and recommendations with a c-suite perspective. Nonprofit and startup venture experience have given her expansive business acumen in the areas of marketing and sales.
Fearless by nature, Jee is open to new experiences – like moving to Memphis from Santa Fe. She was inspired to come by what she says is RedRover’s “willingness as an agency to put their money where their mouth is,” and to spend time working on measurable growth solutions, beyond creative. Jee is happy to spend her days sharing what she calls “amazing, result-driven, marketing-growth strategies” with the world.
Benefits of Relocating to Memphis, Tennessee RedRover Sales & Marketing Strategy is proud to call Memphis home because it's a city like no other -- full of world-class food and music, sports, culture, diversity, southern hospitality, and an authenticity you'd be hard-pressed to match. The Greater Memphis Chamber says it...
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