The Guarantee
July 11

Video Marketing is a Must

Video marketing is a must when thinking about your overall marketing plan.

Yes, “must” is pretty strong language, but now it’s time. Video for sales doesn’t have to be expensive, scripted, or produced. A simple webcam or smartphone videos- like the one that you can implement immediately provide a huge lift to your efforts to connect, communicate, and convert.

Video marketing is no longer just a piece of your marketing plan; it has become crucial to your outreach and campaign efforts, especially your social strategy.

According to a recent HubSpot Research Report, four of the top six platforms on which global consumers watch videos are social platforms.

In 2018, video transformed from a singular marketing tactic to an entire business strategy.

But 2019 is the year for video as a holistic business approach. This means video content will be produced by all teams in a conversational and measurable way.

According to HubSpot Research, more than 50% of consumers want to see videos from brands… more than any other type of content.

Not only is video useful for entertainment for your consumers, but videos on landing pages are capable of increasing conversation rates by over 80% and the mention of the word “video” in your email subject line increases open rates by 19%.  90%  of customers said that videos helped them make buying decisions.

Video hasn’t only transformed how businesses market and consumers browse and shop; video has revolutionized how salespeople connect with prospects and how service teams support their customers. Video is a very useful tool throughout the entire flywheel.

Video can be a versatile instrument for salespeople and for the service teams. The options are endless- onboarding videos, knowledge-based videos, meet-the-team videos, support video calls, and personalized customer-experience videos.

Before you film your video, you need to determine what type of video(s) you want to create. Read this list to fully understand your options.

9 Types of Marketing Videos

1. Demo Videos

Demo videos show how your product works. This video can observe how one uses your product or even tests your physical product. These are the how-to videos. With these videos, your audience will better understand your business and solutions.

2. Brand Videos

Brand videos are usually created as large advertising campaigns. Brand videos showcase the company’s vision, mission, voice, brand, service, etc. The main goal of a brand video is to build positive awareness around your company and to attract your target audience.

3. Event Videos

Is your business hosting a round- table discussion, a conference, fundraiser, or any other event? Create a video that shows highlights of the event, interesting interviews, or presentations from the event.

4. Expert Videos

Interviews with CEO or internal experts or leaders in your industry is a great tactic to build trust with your target audience. Find the influencers in your industry to share their point-of-view or story with your audience.

5. Animated Videos

Animated videos can be used to explain topics that are harder to understand and grasp. These videos need strong visuals to explain an abstract service or product.

6. Case-Study Videos

Your prospects want to know that your product will solve their issue. One of the best ways to prove this is by creating case-study videos that feature your loyal customers. Get these customers on camera to describe their challenges and how your company helped solve them.

7. Live Videos

Live videos give your viewers a special, intimate behind-the-scenes look at your company. Live videos draw longer streams and higher engagement rates- viewers tend to spend up to 8.1x longer with live video than with video-on-demand. Live videos can consist of live-stream interviews, presentations, and events. Also, encourage viewers to comment with questions, creating more one-on-one engagement.

8. 360º and Virtual-Reality Videos

360º videos let viewers “scroll” around to see content from every angle. This lets the viewer feel as if he/she is physically standing within the content. This video style allows your audience to have a more personal experience at the location or event you’re at. Virtual reality allows viewers to navigate and control their experience.

9. Personalized Messages

Videos can be a creative way to communicate with your current and potential consumers. Whether the video is answering questions, giving personalized recommendations, recapping an important meeting/event, etc., these videos will create a unique, engaging moment for your audience.

With 71% of consumers watching more video online than they were a year ago, brands can no longer ignore video.

Try turning a written blog into a video or create a product tutorial to post to your social media accounts. Using video to showcase information in a new, captivating way is sure to interest and entertain your audience. Pick up a camera or your smart-phone, starting recording, and watch your engagement levels escalate.

Now is the time to make video marketing a must for your overall marketing plan.


Brett Silver, Marketing Intern at RedRover Sales & Marketing Strategy, can be reached at




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