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As published in The Daily Memphian. If you’ve been in sales, you’ve found yourself wondering about a prospect who was highly interested in your offering – and for whom you invested significant time — only to find you are now being ghosted, communication has ended with no explanation. While it…

As originally published in The Daily Memphian. Marketing of the past has been mostly “spray and pray,” where your brand’s message is sprayed to the masses in volume and you pray it resonates with enough of your ideal market to incite action. But marketing today is all about personalization to…

As seen in The Daily Memphian. There’s a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because, we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and…

As originally published by Daily Memphian. You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore – user-generated content. So, what is user-generated content? In short, it is any content created by unpaid…

Originally published by Daily Memphian. For many B2B companies, the ability to grow correlates directly with the ability to effectively expand the sales team. If each member of your team has his or her own approach to selling your company’s products and services, replicating success and scaling your company can…

Originally published in The Daily Memphian. It should come as no surprise that video content will continue to dominate social media in 2019. It’s certainly key to making your brand’s presence felt in a meaningful way across social platforms. Using compelling video often drives notable audience engagement and elevates your…

What’s so great about live video? Everything, according to research. A study by Livestream revealed brand audiences prefer watching live video over reading a blog by 80 percent, and 82 percent prefer live video to a social post. The dominant live-streaming channels include Facebook, YouTube, Instagram, Twitter and Snapchat. By…

According to a report by Content Marketing Institute, 72 percent of content marketers credit strategy as a major contributor to their increased level of success. If your company is enjoying mind-blowing metrics from the content-marketing strategies you have in place, good for you! If you’re struggling with less than favorable…

Video ad spend will grow 49 percent—to roughly $18 billion—in 2018, reports Vox Media. It seems everyone is on the video bandwagon. Reams of video ads jam the internet like five o’clock traffic on the expressway. Billions vie for brand leadership and the coveted click conversion, but only the best…