If you don’t know what strategies your competitors are using, how can you make your own marketing strategy better? The pay-per-click (PPC) landscape is an intensely competitive place. If you want your PPC campaigns to be successful, then you need to not only recognize and identify your PPC competitors, but also track their efforts.

Improve your paid keyword strategy with insights like

• Paid keywords and ad spend history
• Keyword strengths and weaknesses
• Ad copy and display ad images

When you know how your competitors are approaching their PPC campaigns, you can take advantage of their weaknesses and be aware of their strengths that pose the most threat.