AMBIENT MARKETING is an underutilized form of guerrilla marketing that aims to catch the attention of prospective customers in nontraditional locations, where and when they are most open to considering your products or services. Perhaps the most challenging aspect of ambient marketing is identifying nontraditional locations. After all, what’s nontraditional…
Read moreSTUNT MARKETING ISN’T NEW. We could all learn a marketing lesson from the Miss America pageant, which debuted back in the 1920s as a stunt to draw tourists to Atlantic City after the high season. In 1903, newspaper publisher Henri Desgrange launched a bicycle race as a stunt to promote…
Read moreHave you ever been sure that a lead will turn into a client, but they are hovering at the finish line, and the sale is so close you can taste it? It’s a common frustration experienced by every agency I’ve ever encountered. We’ve all been there. As agency owners, we...
Read moreTHERE’S A PHRASE I’VE USED over and over, throughout my years in marketing: “Go big or go home.” It embodies my die-hard philosophy that marketing should stand out from the crowd, and that you have to be willing to take risks to get the most out of a limited marketing…
Read moreGUERRILLA WARFARE IS, by definition, unconventional. It’s where a small group of combatants use less structured, mobile tactics — like ambushes and raids — to combat a larger, more formal, less mobile army. Think rag-tag Americans shooting from trees at spit-polished British soldiers. In the marketing world, guerrilla marketing has…
Read moreBECAUSE WE LIVE in a digital world, we’ve grown accustomed to real-time communication with one another — and with the brands we care about. Now, there is a growing expectation of real-time response from companies. Even small businesses need to become more nimble and proactive, communicating at the same pace…
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