IF YOUR COMPANY’S CONTRIBUTIONS are newsworthy, but you still aren’t getting much media coverage, you could have a sales problem. That’s right, I said a “sales” problem. The minimum cost of entry into a career in public relations, or PR, is the ability to write. Most people in PR have…
Read moreONE PERCENT. That’s how many elevator pitches are unique and inspired. Fortunately, though, it’s relatively easy to correct a bad one. Elevator pitches are concise, planned and practiced descriptions about your company that your mother should be able to understand in the time it would take to ride an elevator…
Read moreGEORGE CARLIN said it best: “The caterpillar does all the work, but the butterfly gets all the publicity.” It’s true. Butterflies are just more newsworthy. Most businesses today can appreciate the important role that PR (public relations) plays in building a brand and creating awareness. Generating press, however, can be…
Read moreWITH SO MUCH DIGITAL MEDIA and advertising noise cluttering the marketplace, getting noticed by prospective customers has become increasingly difficult. It all boils down to two choices: you can design a wildly creative and compelling campaign, or you can rely on the sheer volume of your messaging. However, creativity and…
Read moreLET’S FACE IT: consumers are simply bombarded with marketing clutter everywhere they turn. Standing out from the pack takes ingenuity, which is at the heart of guerrilla marketing. Experiential marketing, one technique many companies borrow from the guerrilla marketing playbook, allows prospective customers to interact with your brands, products and…
Read moreGUERRILLA MARKETING is by definition unconventional. Because it relies more on creativity and sweat equity than on a company’s financial investment to give you a big buzz for your buck, it can be a great option for smaller and mid-sized companies that are quick on their feet. One of the…
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