I’ve always contended that there are few business professions as challenging as a career in sales, which is why it’s not at all surprising that more than 45 percent of salespeople don’t meet their annual quota, according to a CSO Insights performance management study. The reasons are varied and often…
Read moreAs technology has continued to evolve in the last decade, marketers have been closely watching and anticipating the progression of geomarketing, or the application of location intelligence to effectively market products and services to consumers. Through the popularization of social-media ad campaigns, you are most likely already familiar with geotargeting;…
Read moreEngaging videos, impactful testimonials, and beautiful graphics can all be parts of an efficient website. Although it may look and function seamlessly, you cannot judge the success of your website simply on the aesthetics or mechanics. You’ll have to consult the hard numbers to judge the success of a website…
Read moreThe average company spends three to five percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plan that ensures that investment is well spent? Your organization’s ability to maintain, let alone…
Read moreFor many B2B companies, the ability to grow correlates directly with the ability to effectively expand the sales team. If each member of your team has his own approach to selling your company’s products and services, replicating success and scaling your company can be difficult. In contrast, if all members…
Read moreIn the lead-capture business, the formula for success is straightforward on the surface: an offer strategy that your target market finds relevant, engaging ad content in a format that grabs the consumer, and an effective landing page that compels those consumers to take action. Driving high conversion begins with a…
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