Immersion - RedRover Sales & Marketing StrategyRedRover Sales & Marketing Strategy

The Guarantee

About
- Why Us
- Our Pack
- Careers
- Results Guarantee
- Our History
- WOOF
Capabilities
Work
- Case Studies
- Projects
Resources
Contact

The Guarantee ≡

As a CEO, you need a trusted and capable person at the helm of your sales and marketing department.

Unfortunately, recruiting the right person can take months. Can you afford to shift your focus out of the CEO role until the right person is placed?

RedRover understands the critical role a CEO plays in their organization, and we know the ripples that director-level attrition can cause. That’s why middle-market CEOs turn to us in response to leadership turnover when they want to not only maintain or improve department momentum but also prepare to seamlessly ramp the new incoming leader. They turn to us when they need a partner who can be immersed in the day-to-day offering strategic oversight, management and consultation.

RedRover’s immersion plan supports CEOs with a tenured sales & marketing leader ready to step in with as little as 3 days’ notice.

What can you expect from your fractional marketing director?

10-20 hours weekly (fractional on-site)
8- to 12-week partnership
People management & development
Project oversight
Vendor management
Workflow consultation
Sales & marketing analysis
Weekly CEO debriefs
Process documentation
Team assessments
New candidate ramp plan

RedRover Sales & Marketing is a pack of C-suite-minded professionals averaging 15 years of specialized experience. Our executive team is uniquely suited to step in and support your company in response to unplanned leadership turnover.

There are three ways to get started:

Book a meeting with Jee Vahn Knight, RedRover’s Director of Growth

Call Jee at 901-266-2662.

Fill out the short form below.

What CEOs Need to Know About President Biden’s COVID-19 Vaccine Mandate

A few months ago, President Joe Biden proposed a mandate for private businesses with 100 employees or more ask their workers to either submit proof of vaccination against COVID-19 or undergo weekly testing starting Jan. 4. Quickly, business leaders turned to the internet to begin understanding how the news might...

How COVID-19 Changed the Customer Journey

While COVID-19 caseloads continue to decline across the country, CEOs are breathing a collective sigh of relief. But as eager as we all are to go back to “normal” in the business world, there’s one problem — the pandemic has changed important parts of the buying cycle, and there’s no...

Pain Point #1: Employee Morale

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #2: Too Many Technology Choices

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #3: No Predictable Returns

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #5: Developing a Post-Pandemic Strategy for Customer Engagement

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #6: Lack of Competitor Intelligence

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #7: Marketing On a Wing & a Prayer

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #8: My Organization is Resistant to Change

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #9: I’m Not Getting What I Pay For

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Pain Point #10: I Can’t Hire Enough Qualified Staff!

The biggest differentiator between a growth-oriented CEO and an execution-oriented CEO is the former focuses on growing the business where the latter focuses on the day-to-day operations. In today’s society, we cannot afford to just be execution-oriented. The greatest growth-oriented CEOs are strategic by nature. They also know how important it is to...

Women in Leadership: Why the Gap?

Established women in their careers have likely witnessed the gender gap first-hand on their way to the top. The easiest illustration of the gender gap is who holds leadership roles and gets the promotions. Leadership traits are not unique to any one gender, background, culture or industry, but the gap between...

6 Essential Lessons for Women Leaders: Recap and Commentary

In November, Julia Gillard, former Prime Minister of Australia, and Dr. Ngozi Okonjo-Iweala, former Finance Minister of Nigeria and seventh Director-General of the World Trade Organization, released a TED Talk titled, “6 Essential Lessons for Women Leaders.” The video has already received more than a million views, and the pair...

Be Brave, Not Perfect: The Secret Enemy of Agile Innovation

The pandemic has taught us how to keep moving forward amid chaos. More than ever, global business leaders have been working hard to create the best possible versions of their products, services and organizations. Even now, “good enough” isn’t a phrase in our vocabulary. The pandemic should also serve as...

The CEO Trap

Sitting in the CEO seat of a sales and marketing firm for the last 15 years gives me a unique vantage point. I’ve had the opportunity to look into the eyes of hundreds of CEOs looking to grow their companies. Most see unrealized opportunity that would fundamentally change their growth...

Countdown of Key Marketing Moves for 2021

The turn of every new year needs a good countdown. With a nod to all that’s changed in our lives and society over the last year, this countdown presents 10 important factors that will affect your marketing success in 2021. 10. The Era of the Public Market research firm Kantar...

Should Have, Could Have: The One Time I’ll Ask You to Be Hard on Yourself About 2020

Raise your hand if you’re breathing a sigh of relief because 2020 is almost over. I’ll wait. Of course, I’m not an ostrich with my head in the sand – we still have challenges ahead of us in 2021. But just for a moment, let’s celebrate the ending of one…really…hard…year....

Questions to Ask to Launch Your 2021 Marketing Strategy – Even in the Pandemic

Starting to emerge is a more hopeful tone for the end of the pandemic, as both Pfizer and Moderna have applied for U.S. FDA authorization of their respective COVID-19 vaccines. Of course, a vaccine strategy doesn’t mean our collective memory about the pandemic’s shockwaves is quickly a thing of the...