We love our hometown of Memphis, TN. The RedRover DEI Action Plan celebrates our city’s demographic makeup and helps us steer our agency’s growth and future. Our pack is united behind ensuring our success as an agency better reflects all people who live, work, and play in the Memphis area. We value the differences in one another. Differences drive innovation. Innovation crashes ceilings.
Like many, COVID-19 has caused our hiring to temporarily slow down. We have used this moment in time to formally research and document an action plan to ensure RedRover emerges from this pandemic crisis with an intentional approach to be a more racially diverse workplace. This purposeful action will propel an agency whose people already represent an array of gender, ages, sexual orientation, and religions.
This plan is not a top-down approach. It has been researched and crafted with all of our pack members at the table. The RedRover DEI Action Plan is truly a company-wide priority and commitment.
We have six company-wide, data-driven goals we commit to reaching within one year. After the first year, the work isn’t over. We will invite a formal review by a third-party expert to evaluate our progress. Additional goals and actions will emerge from those external findings.
GOAL 1: Continuously improve by learning what diversity and inclusion really mean, where implicit bias may lie, and how to overcome it. Use the “To Be Welcoming” curriculum provided by Arizona State University and Starbucks as the basis for monthly training and team discussion.
GOAL 2: Listen to understand by engaging in staff-meeting dialogue about diversity and inclusion every month and how they connect directly to our Pack DNA, which are the behaviors that drive our success as a firm.
GOAL 3: We will show up for a more diverse pool of prospective applicants by forging partnerships with an HBCU and/or minority-led student associations, to include an internship program and job shadowing.
GOAL 4: We will find and partner with more diverse freelancers and vendors.
GOAL 5: We will locally engage the greater business community in a way that puts our agency’s skills and resources to work on behalf of up-and-coming black-owned companies. This will be structured as a partnership with a membership organization that helps us identify the specific businesses that will most benefit from our pro bono support.
Goal 6: We will embrace our unique responsibility as marketers and work to remove any implicit bias that we may unknowingly bring to the table in the work we produce for clients.
It’s hard to predict exactly when the post-COVID economy will allow us to ramp back into our hiring plan, but here is an easy promise to make: Our DEI Action Plan will not wait. It is a creation by our full team. It is part of our Pack DNA and it is effective immediately.
“The RedRover team helped us restructure and develop our new website tailored to our primary and secondary customer groups. As a manufacturer, our goal was to appeal to new potential dealers of our product and also create a good experience for end-users looking to be connected with one of our existing dealers. The end result elevated our brand, eliminated down-time issues with our dealer locator tool, and removed obstacles for our team to directly manage and update the back-end content — a capability that was severely lacking before our project with RedRover.”
Mike Gerken, CEO
“RedRover works with each of our teams to understand their individual needs and ensures we are all aligned and tracking toward our appropriate goals. I am so thankful for the work they do for our company!”
Hannah Pittman, Marketing & Communications Strategist
“Armstrong Charlotte has worked with RedRover for a number of years to assist with all of our online marketing. The RedRover Team is always very responsive to questions and needs. They do a great job of bringing new and fresh ideas for Armstrong to consider in promoting our brand.”
Mark Fitzgerald, President
Armstrong Relocation Charlotte
“The Strategic Services RedRover provided us helped tremendously during a time of leadership transition. Not only did team members feel supported during the transition, but the services RedRover provided ensured a smooth onboarding for new leadership as well as completing foundational marketing efforts that enabled growth efforts for our team.”
Brantley Davidson, VP of Marketing
“Since the start of our relationship in 2016, I’ve had a fantastic experience working with the RedRover team. Our projects are often large and urgent and RedRover has always been very responsive to help us quickly address those situations. In many of these cases, we needed critical and professional communication, and RedRover produced exceptional products and results. The thing that stands out the most is whatever the project — from internal or external communication of sensitive information to branding and design — when it has to be just right, I turn to RedRover.”
Brian Eason, Owner & CEO
” Recognizing the benchmarks in the life cycle of our company, I felt it was time to initiate a re-branding strategy. After extensive research and many conversations with multiple firms, RedRover being one of the firms, it became clear that they would be our first choice. It is remarkable how quickly our vision and expectations were met with their expertise and commitment. It was clearly the right decision and pleasure to work with such an amazing group of people.”
Michael Hatcher, President
Michael Hatcher & Associates, Inc.
“RedRover is that rare breed of marketing firm that is 100% focused on results and doesn’t believe in just delivering a product and walking away – they will partner with you and work alongside you to keep pushing and tweaking and trying new approaches until their work moves the needle in a meaningful way. And you also get to work with a smart, talented and dedicated team.”
Buck Brown, President & CEO
iScreen Vision Inc.
“The team at RedRover are rock stars. They take the time to understand our business and how our market shifts between multiple service lines over the year. As partners, they not only provide analytics and key insights to guarantee our spend delivers a return on investment, but they also recommend future budget adjustments ahead of each service line’s peak season, ensuring we capitalize on our efforts and maximize our return. That’s real insight.”
Brad Murphy, President
Armstrong Relocation, Huntsville
“As we were trying to expand our audience, RedRover provided the competitive research necessary to prove to our team the value of marketing on a social media platform that was new to us. Since they launched, RedRover generated 35 million impressions, over 1 million clicks, 95k+ saves. Their full-service, data-driven capabilities make them a great partner to work with.”
“We engaged the team at RedRover to devise a marketing strategy that would move the MacGyver name beyond the television series and into a full-on lifestyle brand. In under a month, RedRover understood both our audience and our vision and delivered a strategy that provided us with the clarity we needed to move forward in our process. Which is exactly what we asked for.”
Lee D. Zlotoff, Creator of MacGyver
“RedRover is one of Mahaffey’s secret weapons. They believe, like we do, that companies perform better coming out of an economic crisis by going on offense when it comes to sales and marketing. This is the kind of strategic partner every growing, forward-thinking, middle-market company deserves.”
Bill Sublette, Vice President
“I am extremely happy with the quality of work as well as the relationship I have with your team at RedRover. Beyond that, you consistently bring our team new and innovative strategies to help drive new business opportunities and in a very short period of time, those strategies have produced REAL sales results that truly make a difference. I am really looking forward to not just the second half of this year, but also the following year when our team is ready to move into more advanced marketing strategies.”
“Mahaffey has really enjoyed the collaboration, partnership, and results from our marketing partners with RedRover. They’ve taken time to truly understand our business and have been innovative and forward-thinking with their approach to help us grow our business.”
Jason Cox, Sales Manager
“Having a partner like RedRover who demonstrates active listening, continually seeks to solve problems from the trenches and works diligently to strengthen the partnership is truly invaluable.”
Hilary Sauls, Customer Experience & Marketing Director
Armstrong Relocation & Companies
“RedRover really digs in from the beginning to gain a complete understanding of your business and industry, as demonstrated by their keen awareness of our unique situation and the best path forward from our very first conversation. They take an insightful, big-picture approach to strategy development, and their ability to deliver on both our marketing and training needs was a crucial factor in the decision to partner with them.”
Glen Thomas, PIO
Memphis-Shelby County Airport Authority
“RedRover is providing Armstrong Relocation with quality leads. I am booking 70% of the leads that come from their marketing strategy and execution.”
Jeff Livingston, Business Development
“Our partnership with the Red Rover team began during the launch of our fully optimized digital branch – bankofbartlett.com – but has expanded as we use our new site to explore opportunities in the digital channel. ”
Jana Green, Vice President of Marketing
Bank of Bartlett
“It is a well worn business axiom to under promise and over deliver. RedRover promises a lot—and delivers even more.”
Ray Brandon, CFA, CFP, President
Brandon Financial Planning
“RedRover gave us a launch strategy that covered all the bases we needed, including message points, prepared copy, and a PR plan — which we expected. What went above our expectations were RedRover’s recommendations for improved naming and positioning of two of the three programs. We loved their recommendations and the initiative they took to look deeper at our strategic needs.”
Amy Daniels, Senior Vice President, Membership and Communications
Greater Memphis Chamber of Commerce
“RedRover has been an amazing partner with the UT Foundation, Inc. This organization has an expert staff of writers, designers and account management professionals to help with collateral marketing materials. We’re so glad to have them as part of our outreach team.”
Jada Williams, Assistant Vice Chancellor
University of Tennessee Health Sciences Center
“RedRover customized a training session that addressed our needs. The board members who participated are ‘fired up’ to start the development process. Now, they see themselves as a bridge or conduit between a donor and a cause. They are more confident in their ability to ask, and they are more prepared to overcome objections to giving. This training was worth the extra time and resources.”
Tammie Ritchey, CFRE, Senior Vice President of Development/Foundation Executive Director
Regional One Health Foundation
“You guys not only developed fantastic logos but you were very prompt and kept me in the loop of your progress during the entire project. It was great working with you.”
Jason Eaton, General Manager
“Bank of Bartlett has been working with Red Rover for over a year. They have been a great partner for digital and PR projects. These guys deliver, and they are fun to work with!”
Jana Green, Vice President of Marketing
Bank of Bartlett
“RedRover created our logo for CrestCore Realty over 5 years ago and we still get comments about how exciting and progressive it looks. I’d highly recommended talking with RedRover for your sales and marketing needs. They really understand business and ROI!”
Douglas Skipworth, Co-Founder
“From day one, RedRover has produced high caliber deliverables. Their ability to apply a robust process across a myriad of industries – chiseling out clear core competencies, while also highlighting potential areas of concern has been instrumental in evaluating opportunities that our firm pursues. Work from RedRover is the gold standard!”
Kevin Van Eekeren, Founder and CEO
“RedRover far exceeded our expectations during our first Sprint day. The team was attentive, energized, and fully understood our mission and purpose for our ideal customer. The collaboration was extremely impactful and unparalleled.”
Robby Yates, Co-Founder
The Follow App