As originally published in The Daily Memphian. Google is the Big Kahuna of search engines. According to Internet Live Stats, Google processes over 3.5 billion searches a day and 1.2 trillion searches worldwide each year. Small and large businesses alike have enjoyed a relatively long and happy relationship, digitally speaking,…
Read moreAs seen in The Daily Memphian. There’s a statistic from InsideView that tells us 90 percent of CEOs say they never return cold calls or cold emails. Ouch. Why bother? Because, we have no doubt companies need qualified leads, from both outbound and inbound, to contribute to the health and…
Read moreOriginally published in The Daily Memphian. It should come as no surprise that video content will continue to dominate social media in 2019. It’s certainly key to making your brand’s presence felt in a meaningful way across social platforms. Using compelling video often drives notable audience engagement and elevates your…
Read moreI first heard about RedRover more than ten years ago when I met our founder and CEO, Lori Turner-Wilson. I was working independently as a freelancer and Lori hired me to produce a video project – video is my specialty. I remember being impressed with her idea for this fledgling…
Read moreAs originally published in The Daily Memphian. Imagine an everyday scenario where friends meet for lunch without a plan. One friend suggests Chinese and everyone agrees. But where? Smartphones are drawn. A few swipes and a quick search later and the friends are headed to a nearby restaurant with positive…
Read moreWhat’s so great about live video? Everything, according to research. A study by Livestream revealed brand audiences prefer watching live video over reading a blog by 80 percent, and 82 percent prefer live video to a social post. The dominant live-streaming channels include Facebook, YouTube, Instagram, Twitter and Snapchat. By…
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