You no longer need your own mobile app to take advantage of geofencing.Last week, I left my home to drive 30 minutes to my favorite retailer. Later, when I was almost home, I remembered I needed tennis shoes, and I should have gone to the shoe store before leaving the…
Read moreMobile marketing tactics are do-or-die for companies that want to remain relevant. According to Pew Research Center, 77 percent of Americans own a smartphone. The breakdown by generation is 92 percent of Millennials, 85 percent of Gen Xers and 67 percent of Baby Boomers. One of the toughest challenges marketers…
Read moreEditor Note: This is part two in a two-part series. Check out Part 1: Evolving the Customer Lifecycle. Darwin’s Origin of the Species indicates that it’s not the strongest of species that survives, nor the most intelligent. It is the one that is most adaptable to change. Likewise, your marketing…
Read moreEditor’s Note: This is part one in a two-part series. The B2C (business to consumer) customer lifecycle is used to describe the phases a customer progresses through when making a purchasing decision and is generally broken down into these five phases: awareness, consideration, purchase, service and advocacy. Where movement between…
Read moreEditor Note: This is part two in a two-part series. Suppose you have ten ounces of red dye and your associate has ten ounces of yellow dye. The assignment is for each of you to create ten ounces of the perfect shade of orange. The fair solution: exchange five ounces…
Read moreEditor Note: This is part one in a two-part series. Negotiations occur several times throughout the day. They may not be as major as buying a new car or asking for a raise but they happen almost every time you interact with another person. Tom Parker of Yukon Training, describes…
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